The Reality of Creativity - Reflection on Personal Portfolio

The objective of this portfolio -type thesis is to find cohesion between different definitions of creativity and ultimately to study what creativity actually is, and what are the methods to develop it. Under discussion are also perceptions that surround creativity. Original or new ideas being thought as creativity are denied to be true and proved wrong by using examples that prove purely original work simply doesn’t exist. Since each of us is surrounded by different influences starting from birth, and therefore it would be impossible to generate an idea that has not occurred in some format before in any part of the world. Creative ideas are presented as results of different influences and this research is conducted in reflection to the writer’s personal portfolio of selected works and creative development during his studies at Haaga-Helia UAS. The importance of branding is presented by using examples that represent how a brand augments a person’s or a company’s image and value to the public in different fields of creative work and innovation. By using examples that explain how certain people such as scientists, artists or else throughout history have received more honour for their output on collective innovation than others practising in the same field at the same time. Theoretical framework consists of research on creativity by book and online sources discussing theory and different perspectives on creativity, as well as presentation of some processes of my creative work