ELABORATION OF BUSINESS IDEA ON THE EXAMPLE OF A TOURIST CAMP PROJECT

Turizam kao tercijarna djelatnost već odavno turistima ne nudi samo sunce, more i plaže. Izgradnja adrenalinskih parkova, ruralni i eko turizam, različiti sadržaji u prirodi, samo su jedan dio bogate ponude koju nude različita turistička mjesta. U ovom završnom radu, također će biti govora o jednom takvom projektu. Riječ je o izgradnji turističkog kampa u Splitsko – dalmatinskoj županiji. Poduzetnika se ne može opisati jednom riječju, čak ni definicijom. Kroz povijest razni autori su definirali poduzetnika i poduzetništvo različitim definicijama, ali postoje osobine koje su zajedničke većini poduzetnika. To su uporan rad, kreativnost, preuzimanje rizika, oni su inovatori i pozitivno djeluju na zajednicu. Poduzetništvo i njegov značaj proizlaze iz gospodarskih aktivnosti i specifičnih funkcija poduzetnika koji je sposoban razviti ideju i iskoristiti raspoložive resurse kako bi kreirao novi proizvod i uslugu te ju uspješno plasirao na tržište.Tourism as a tertiary activity is no longer offering just a sun, seaside and a beach. Adrenalin parks, rural and eco tourism, different facilities in nature are just a small part of the rich tourist supply provided by different tourist destination. This thesis consist of a such tourist project. It is about building tourist camp in Split-dalmatia country. An entrepreneur is not someone we can describe using a single word, and it is not even a single definition that would be sufficient enough. In the course of history, different authors have attempted to do so within the definitions of an entrepreneur and entrepreneurship, though there are traits which are common to most entrepreneurs. These traits are the following: hard work, creativity, assuming the risk, and the fact that they are innovators and make a positive impact on the community. Entrepreneurship and its importance arise from the economic activities and specific functions of an entrepreneur who is able to develop an idea and use available resources to create a new product and service and successfully place it on the market