OPPORTUNITIES FOR THE DEVELOPMENT OF WOMEN´S ENTREPRENEURSHIP

U radu se istražuje problematika i mogućnosti razvoja ženskog poduzetništva. Razlog odabira teme je činjenica da žensko poduzetništvo značajno doprinosi ravnopravnosti na tržištu rada i doprinosi stvaranju raznovrsnije baze poduzetničkih gospodarskih djelatnosti u nacionalnoj ekonomiji. Cilj istraživanja je prikazati značajke i načine poticanja ženskog poduzetništva. Poduzetnice se odlikuju demokratskim i participativnim vođenjem, stvaraju snažnije i lojalnije odnose poslovne suradnje te često uz ekonomske motive, vrlo uspješno zadovoljavaju šire društvene potrebe sredine u kojoj žive. U programima poticanja ženskog poduzetništva se osobito ističe uloga mentorskog vodstva i savjetovanja kao i različiti oblici financijskih potpora kojima se suzbija otežan pristup financiranju kao jedna od ključnih prekretnica ulasku u poduzetničke vode. S obzirom da žene teže uravnotežiti profesionalni i obiteljski život, važno je naglasiti i posrednu ulogu sustavne skrbi o djeci u poticanju ženskog poduzetništva.Female entrepreneurship and opportunities for development is the main research subject. This theme has been chosen because of the fact that female entrepreneurship contributes significantly to equality in the labor market and contributes to the creation of a more diverse base of entrepreneurial economic activities in the national economy. The aim of the research is to present the features and ways of encouraging female entrepreneurship. Female entrepreneurs are characterized by democratic and participatory leadership, and are creating stronger business cooperation relationships. Together with economic motives, they are very successfully meeting the wider social needs of the environment in which they live. The role of mentoring, guidance and counseling is emphasized in the programs of encouraging female entrepreneurship. Various forms of financial support are a big element in ensuring the access to finance, as one of the key barriers in entering into entrepreneurial waters. Women tend to balance work and family life. It is, therefore, also important to emphasize the indirect role of systemic childcare in fostering female entrepreneurship