Marketing Recipes for Popularizing and Creating Acceptance for Government Policies and Programmes in Nigeria

ABSTRACT Government is obliged to improve the standard of living of its citizens. Achieving this, most times, requires developing and implementing certain policies and programmes. However, a cursory check on government"s policies and programmes shows that most of them were not easily "bought" by the populace due, largely, to government"s inability to "market" properly the benefits therein. Thus, enhancing the acceptability of government policies and programmes, especially in rural areas where sizable number of the Nigerian population live, through the instruments of marketing, is the main thrust of this paper