Have structural issues placed New Zealand's hospitality industry beyond price?

Hospitality is a principal tourism characteristic group, yet its recent economic performance in New Zealand has not been exemplary. Increased hospitality prices have been advocated, unsuccessfully, for many years as a means of improving economic performance. This paper compares economic sustainability measures between divisions of New Zealand's hospitality industry and national tourism exemplars. Data envelopment analysis (DEA) is used to establish relative technical efficiencies and capacity utilization of hospitality divisions. The outcome correlates indicators of economic sustainability and the capacity utilization of hospitality division resources to suggest that improved performance requires strategies beyond those entailing price increases