Add to ORKGAbstract This research suggests an online interpersonal trust (iTrust) to better understand the buyer cognitive and affective reactions towards online purchasing. To complete this main goal, this study provides proposition on the effect of culture (Individualistic and collectivistic) on online interpersonal trust (cognitive and affect-based trust) related to web design and buyer behavior aspects towards purchase intention in B2C ebusiness website. It is important to compare online shopping perceptions between two different groups because the Individualistic buyers" satisfaction may be completely ineffective in producing a desired response in the Collectivistic
The growth of e-commerce, in particular Business-to-Consumer (B2C), has been explosive in the last d...
Building online trust and understanding its relationship to online consumer behavior are important t...
Building online trust and understanding its relationship to online consumer behavior are important t...
This research suggests an online interpersonal trust (iTrust) to better understand the buyer cogniti...
This research suggests an online interpersonal trust (iTrust) to better understand the buyer cogniti...
This research suggests an online interpersonal trust (iTrust) to better understand the buyer cogniti...
© 2017 by Nova Science Publishers, Inc. All rights reserved. Building consumer trust is important to...
© 2015 Inderscience Enterprises Ltd. Building trust and understanding its relationship with online p...
Osama Sohaib and Kyeong Kang © 2015 authors. Consumer trust is one of the key obstacles to online ve...
Consumer trust is one of the key obstacles to online vendors seeking to extend their consumers acros...
University of Technology Sydney. Faculty of Engineering and Information Technology.Building trust an...
This research examines the impact of cultural values on consumer trust in online shopping. Results f...
The aim of this study is to examine the impact of culture on the trust determinants in e-commerce. A...
As online shopping becoming more global, consumers with different culture had different consideratio...
This research examines the impact of cultural values on consumer trust in online shopping. Results ...
The growth of e-commerce, in particular Business-to-Consumer (B2C), has been explosive in the last d...
Building online trust and understanding its relationship to online consumer behavior are important t...
Building online trust and understanding its relationship to online consumer behavior are important t...
This research suggests an online interpersonal trust (iTrust) to better understand the buyer cogniti...
This research suggests an online interpersonal trust (iTrust) to better understand the buyer cogniti...
This research suggests an online interpersonal trust (iTrust) to better understand the buyer cogniti...
© 2017 by Nova Science Publishers, Inc. All rights reserved. Building consumer trust is important to...
© 2015 Inderscience Enterprises Ltd. Building trust and understanding its relationship with online p...
Osama Sohaib and Kyeong Kang © 2015 authors. Consumer trust is one of the key obstacles to online ve...
Consumer trust is one of the key obstacles to online vendors seeking to extend their consumers acros...
University of Technology Sydney. Faculty of Engineering and Information Technology.Building trust an...
This research examines the impact of cultural values on consumer trust in online shopping. Results f...
The aim of this study is to examine the impact of culture on the trust determinants in e-commerce. A...
As online shopping becoming more global, consumers with different culture had different consideratio...
This research examines the impact of cultural values on consumer trust in online shopping. Results ...
The growth of e-commerce, in particular Business-to-Consumer (B2C), has been explosive in the last d...
Building online trust and understanding its relationship to online consumer behavior are important t...
Building online trust and understanding its relationship to online consumer behavior are important t...