Add to ORKGDespite a growing body of work on destination branding, there has been little investigation of wheth...
Despite a growing body of work on destination branding in general, particularly at a country or nati...
[[abstract]]Brand personality has been demonstrated to be important antecedents of many after-purcha...
This article investigates the relationship between brand image and brand personality. In the generic...
This study investigates the relationship between destination image and destination personality. Whil...
In an increasingly competitive tourism market place, destination marketers face the challenge of att...
According to Morgan et al (2003), the need for destinations to portray a unique identity is more cri...
Despite a growing body of work on destination branding in general, particularly at a country or nati...
The objective of this study was to empirically develop a new unified model of destination personalit...
ABSTRACT. Despite a growing body of work on destination branding, there has been little inves-tigati...
Despite a growing body of work on destination branding, there has been little investigation of wheth...
Despite a growing body of work on destination branding in general, particularly at a country or nati...
[[abstract]]Brand personality has been demonstrated to be important antecedents of many after-purcha...
This article investigates the relationship between brand image and brand personality. In the generic...
This study investigates the relationship between destination image and destination personality. Whil...
In an increasingly competitive tourism market place, destination marketers face the challenge of att...
According to Morgan et al (2003), the need for destinations to portray a unique identity is more cri...
Despite a growing body of work on destination branding in general, particularly at a country or nati...
The objective of this study was to empirically develop a new unified model of destination personalit...
ABSTRACT. Despite a growing body of work on destination branding, there has been little inves-tigati...
Despite a growing body of work on destination branding, there has been little investigation of wheth...
Despite a growing body of work on destination branding in general, particularly at a country or nati...
[[abstract]]Brand personality has been demonstrated to be important antecedents of many after-purcha...