Green Banking Strategies: Sustainability through Corporate Entrepreneurship Green Banking Strategies: Sustainability through Corporate Entrepreneurship

ABSTRACT "Green Banking", an effort by the banks to make the industries grow green and in the process restores the natural environment. This concept of "Green Banking" will be mutually beneficial to the banks, industries and the economy. Not only will "Green Banking" ensure the greening of the industries but it will also facilitate in improving the asset quality of the banks in future. The paper aims to study the various models of green banking practices adopted by Indian companies to grow. The research methodology is based on case study method. The findings of the research study show that the banks which are adopting the green banking practices influence the performance of the organization. The managerial implications and discussions are also given