Abstract A method to determine the primary energy of very rare big extensive air showers is to measure the fluorescence light flashes induced by them in the atmosphere. From a shower fluorescence image (and its time dependence) it is, in principle, possible to reconstruct the shower cascade curve. The Pierre Auger experiment (in construction) has been using this method (together with measuring the shower charged particles as well) to determine the highest energy part of the cosmic ray spectrum (E J 10 19 eV) and particle arrival directions. Here we analyse which shower parameters affect its image, and, if not taken into account in the reconstruction procedure, may lead to systematic errors in determining its light (cascade) curve, and in co...