The Influence of Traffic Networks on the Supply-Demand Balance of Tourism: A Case Study of Jiangsu Province, China

The purpose of this research is to address the impact of traffic networks on the supply-demand balance of tourism and to determine if it is necessary to incorporate the traffic flow data for nodes to determine the significant influences and impacts of traffic networks on tourism. For this purpose, a road network was established for Jiangsu province, and the topological parameters of this network and the tourism degree of coordination among each prefectural city were calculated as well. The results demonstrate that the inclusion of the spatial structure of the traffic network was not necessary for determining the supply-demand balance for tourism; thus, the collection of traffic flow data is required to perform further research. As a side result, it has been determined that the circuit routes are relatively absent from the Jiangsu traffic network, which might hinder tourism, and tourism resources are undersupplied to most prefectural cities in Jiangsu