the standard view The academic world has undoubtedly become smaller in recent decades. Chinese-, Spanish-, English-, Arabic-, French-, Russian-, German-and Italianspeaking academics, intellectuals, and feuilletonists discuss 'the end of history' or 'the clash of civilizations.' We all seem driven by the cycles of boom and bust that govern the planetary intellectual marketplace. New concepts such as 'modernization' or 'post-modernity' periodically appear in the centers of academic and political power, then diffuse through mechanisms of persuasion and mimicry, until they become part of mainstream discourse-only to disappear ten or fifteen years later under the impact of other key concepts that come to c...