Abstract: This study investigates the factors influencing consumer perception of credibility of online travel-related information on online communities, especially online social networks and, in turn the degree to which the perception of online information credibility affects trust and travel decision-making. Online and offline surveys of Vietnamese consumers were conducted with a total of 328 individuals responding to questionnaires regarding the determinants of consumer perceptions, online trust and the use of online information for travel decisions. The findings show that online social network (Facebook) use is widespread in travel information exchanges and the degree of perception of online information credibility by the consumer has a ...
AbstractThis study aims to examine the factors that contribute online shopping. As a conceptual pape...
Over the past few years, the World Wide Web has been rapidly developing resulting in many organizati...
This paper empirically studies factors influencing consumers’ purchase intention toward accommodatio...
Over the years, most developing countries have witnessed a significant growth of influence marketing...
The thesis focuses on understanding independent travellers‟ behavior patterns regarding online trave...
Consumers trust the Internet for advice. Online Social Networks (OSNs) are creating collective knowl...
The purpose of this study was to determine the dimensions of customer trust in the context of Intern...
The social networking websites have become quite popular in recent times. Millions of people have gr...
Egypt is currently one of the leading nations especially in the Middle East region with a well-estab...
Trust has been identified as a key challenge for the rapid growth and development of online transact...
Consumers are increasingly turning to the online\ud environment to provide information to assist the...
Egypt is currently one of the leading nations especially in the Middle East region with a well-estab...
Studying buyer behaviour is a mystery. It is interesting to study what makes consumers decide to pu...
ABSTRACT The purpose of this study was to determine the dimensions of customer trust in the context...
[[abstract]]Purpose – This study attempts to provide a better understanding of user-generated conten...
AbstractThis study aims to examine the factors that contribute online shopping. As a conceptual pape...
Over the past few years, the World Wide Web has been rapidly developing resulting in many organizati...
This paper empirically studies factors influencing consumers’ purchase intention toward accommodatio...
Over the years, most developing countries have witnessed a significant growth of influence marketing...
The thesis focuses on understanding independent travellers‟ behavior patterns regarding online trave...
Consumers trust the Internet for advice. Online Social Networks (OSNs) are creating collective knowl...
The purpose of this study was to determine the dimensions of customer trust in the context of Intern...
The social networking websites have become quite popular in recent times. Millions of people have gr...
Egypt is currently one of the leading nations especially in the Middle East region with a well-estab...
Trust has been identified as a key challenge for the rapid growth and development of online transact...
Consumers are increasingly turning to the online\ud environment to provide information to assist the...
Egypt is currently one of the leading nations especially in the Middle East region with a well-estab...
Studying buyer behaviour is a mystery. It is interesting to study what makes consumers decide to pu...
ABSTRACT The purpose of this study was to determine the dimensions of customer trust in the context...
[[abstract]]Purpose – This study attempts to provide a better understanding of user-generated conten...
AbstractThis study aims to examine the factors that contribute online shopping. As a conceptual pape...
Over the past few years, the World Wide Web has been rapidly developing resulting in many organizati...
This paper empirically studies factors influencing consumers’ purchase intention toward accommodatio...