A B S T R A C T Most areas of the cognitive and social sciences assume that knowledge representations are constructed and used during communication and that much of its content is social. Those of us who build computer models of comprehension and conversation are forced to be explicit about the nature of these knowledge representations and affiliated processes. There are some conditions when knowledge is not sufficiently social, and other conditions when knowledge is overly grounded in social mechanisms. The argument is advanced that constraints, coherence, and precision are very much at the heart of an explanation of the nature and amount of social knowledge. Asocial content reigns supreme when the referential world knowledge is highly con...