The research examined the effect of three groups of variables on purchase intention of luxury fashion designer brands and their corresponding counterfeits: past behavior (past purchases of counterfeits and originals), attitudes toward buying counterfeits (by economic and hedonic benefits), and individual characteristics (materialism, perception of future social status, and self-image). Data of 324 Korean female students confirmed that the variables were determinants of purchase intention of counterfeits and originals and that purchase intention of counterfeits was positively related to purchase intention of originals whereas purchase intention of originals was negatively related to purchase intention of counterfeits. This work is copyrighte...
There are several studies to answer the question of why consumers make purchases of counterfeit luxu...
In recent years, the counterfeiting goods industry is a rapid growth market, especially the luxury c...
The present study sought to describe the relationship of customer motives with counterfeit products ...
The research examined the effect of three groups of variables on purchase intention of luxury fashio...
The emergence of ‘new luxury’ available at affordable prices has resulted in abundance of counterfei...
This study analyzed the influential factors of consumers’ purchase intention towards counterfeit lux...
This study analyzed the influential factors of consumers’ purchase intention towards counterfeit lux...
This study examines the influence of personality factors and attitudes toward consumers? willingness...
This study examines the influence of personality factors and attitudes toward consumers' willingness...
This study examines the influence of personality factors and attitudes toward consumers' willingness...
This paper examines how personality factors influence attitudes towards counterfeiting of luxury bra...
The study aims to understand the moderators that would enhance the relationship between attitudes to...
This study examines the influence of personality factors and attitudes toward consumers' willingness...
The progress of this study is to offer and test models that include models of leadership of cu...
There are several studies to answer the question of why consumers make purchases of counterfeit luxu...
There are several studies to answer the question of why consumers make purchases of counterfeit luxu...
In recent years, the counterfeiting goods industry is a rapid growth market, especially the luxury c...
The present study sought to describe the relationship of customer motives with counterfeit products ...
The research examined the effect of three groups of variables on purchase intention of luxury fashio...
The emergence of ‘new luxury’ available at affordable prices has resulted in abundance of counterfei...
This study analyzed the influential factors of consumers’ purchase intention towards counterfeit lux...
This study analyzed the influential factors of consumers’ purchase intention towards counterfeit lux...
This study examines the influence of personality factors and attitudes toward consumers? willingness...
This study examines the influence of personality factors and attitudes toward consumers' willingness...
This study examines the influence of personality factors and attitudes toward consumers' willingness...
This paper examines how personality factors influence attitudes towards counterfeiting of luxury bra...
The study aims to understand the moderators that would enhance the relationship between attitudes to...
This study examines the influence of personality factors and attitudes toward consumers' willingness...
The progress of this study is to offer and test models that include models of leadership of cu...
There are several studies to answer the question of why consumers make purchases of counterfeit luxu...
There are several studies to answer the question of why consumers make purchases of counterfeit luxu...
In recent years, the counterfeiting goods industry is a rapid growth market, especially the luxury c...
The present study sought to describe the relationship of customer motives with counterfeit products ...