ABSTRACT The growing influence of the Internet in current 21 st -century everyday life has implied a paradigm shift in terms of relationships between customers and companies. New interaction means in the Web 1.0 have undergone a dramatic change in quantity and quality with the advent of the socalled Web 2.0, the Social Web. The upcoming Web 3.0, the Semantic Web will also impact tremendously in how companies understand Customer Relationship Management (CRM). In this dynamic environment, the present work presents a combination of both Social and Semantic Web Technologies and their application in the particular field of CRM. Tool and technology analysis both prove the challenging opportunities for these cutting-edge innovation trends in the C...
CRM has traditionally referred to a company managing relationships with customers. The rise of socia...
The radical changes occurring in the global business environment, that is, in the information techno...
The proliferation of social media (SM) technologies is changing the way in which companies conduct t...
The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy ...
Customer relationship management (CRM) is a concept that is as old as business (Sheth and Parvatiyar...
Contemporary perspectives on customer relationship management and the parent concept of customer man...
The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy ...
There is a word that is beginning to be more and more important for society and companies, and this ...
The Social Web is transforming the relationship between companies and customers. It offers the means...
The recent development and expansion of Web 2.0 technologies have created remarkable opportunities f...
The radical changes occurred in the global business environment, in the information technology field...
<p>Customer Relationship Management (CRM) represents a technological application based on the philos...
In the context of an economy placed on ”fast mode”, how a company can stay in line with an accelerat...
SUMMARY. Customer relationship management, or CRM, has found increased attention in both the academi...
The proliferation of social media (SM) technologies is changing the way in which companies conduct t...
CRM has traditionally referred to a company managing relationships with customers. The rise of socia...
The radical changes occurring in the global business environment, that is, in the information techno...
The proliferation of social media (SM) technologies is changing the way in which companies conduct t...
The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy ...
Customer relationship management (CRM) is a concept that is as old as business (Sheth and Parvatiyar...
Contemporary perspectives on customer relationship management and the parent concept of customer man...
The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy ...
There is a word that is beginning to be more and more important for society and companies, and this ...
The Social Web is transforming the relationship between companies and customers. It offers the means...
The recent development and expansion of Web 2.0 technologies have created remarkable opportunities f...
The radical changes occurred in the global business environment, in the information technology field...
<p>Customer Relationship Management (CRM) represents a technological application based on the philos...
In the context of an economy placed on ”fast mode”, how a company can stay in line with an accelerat...
SUMMARY. Customer relationship management, or CRM, has found increased attention in both the academi...
The proliferation of social media (SM) technologies is changing the way in which companies conduct t...
CRM has traditionally referred to a company managing relationships with customers. The rise of socia...
The radical changes occurring in the global business environment, that is, in the information techno...
The proliferation of social media (SM) technologies is changing the way in which companies conduct t...