Add to ORKGIn economic and psychological theory there is evidence that the manner ("framing") in which a choice-problem is presented, can affect people's preferences. To add a new theoretical perspective to this research stream, we investigated the neural correlates of retail-brand-frames and analysed how participants' product evaluation is biased by the framing-information
Psychology and economics (the mixture of which is known as behavioral economics) are two fundamental...
The underlying process by which sensory-enabling presentations affect consumer neurophysiologic resp...
Abstract This research analyzes the neural implications of choosing the retail brand instead of the...
Some customers are loyal to their favorite brands, others easily switch between them. A new techniqu...
The main focus of this thesis will be to shed light on the existence of cognitive biases. As many re...
Purpose – This research study aims to illustrate the mapping of each consumer’s mental processes in...
Understanding consumer experience – what consumers think about brands, how they feel about services,...
Understanding the decision-making process of consumers and their buying behaviour is still a critica...
The present research used electroencephalography (EEG) measures to examine the neural mechanisms of ...
Hypothetical bias is the common finding that hypothetical monetary values for “goods” are higher tha...
Although the rival theories for consumer decision making process, cognitive perspective and experien...
Abstract Purpose – This research study illustrated the mapping of each consumer's mental processes i...
Consumer research to date has posited that if we are cued to think of others, then we are likely to ...
AbstractHumans show substantial deviation from rationality during economic decision making under unc...
Price and customer ratings are perhaps the two most important pieces of information consumers rely o...
Psychology and economics (the mixture of which is known as behavioral economics) are two fundamental...
The underlying process by which sensory-enabling presentations affect consumer neurophysiologic resp...
Abstract This research analyzes the neural implications of choosing the retail brand instead of the...
Some customers are loyal to their favorite brands, others easily switch between them. A new techniqu...
The main focus of this thesis will be to shed light on the existence of cognitive biases. As many re...
Purpose – This research study aims to illustrate the mapping of each consumer’s mental processes in...
Understanding consumer experience – what consumers think about brands, how they feel about services,...
Understanding the decision-making process of consumers and their buying behaviour is still a critica...
The present research used electroencephalography (EEG) measures to examine the neural mechanisms of ...
Hypothetical bias is the common finding that hypothetical monetary values for “goods” are higher tha...
Although the rival theories for consumer decision making process, cognitive perspective and experien...
Abstract Purpose – This research study illustrated the mapping of each consumer's mental processes i...
Consumer research to date has posited that if we are cued to think of others, then we are likely to ...
AbstractHumans show substantial deviation from rationality during economic decision making under unc...
Price and customer ratings are perhaps the two most important pieces of information consumers rely o...
Psychology and economics (the mixture of which is known as behavioral economics) are two fundamental...
The underlying process by which sensory-enabling presentations affect consumer neurophysiologic resp...
Abstract This research analyzes the neural implications of choosing the retail brand instead of the...