Proposal of a development strategy for the selected company

Poduzeće pri širenju na inozemno tržište može izabrati između nekoliko strategija izlaska. Pri odabiru strategije izlaska na inozemno tržište potrebno je provesti preispitivanje trenutnog i očekivanog stanja, kako na domaćem, tako i na inozemnom tržištu. Pored poznavanja konkurenata i potreba kupaca važno je i razumijevanje općeg okruženja stranog tržišta. Pod time se podrazumijeva ekonomska, gospodarska, pravna, politička, ekološka i tehnološka okolina koja može imati presudan utjecaj na poslovanje u inozemstvu te na čitavu strategiju internacionalizacije poslovanja. Strategija i postupci izlaska na inozemna tržišta moraju biti prilagođeni ukupnim ciljevima, resursima i ograničenjima organizacije. U slučaju poduzeća Debeljak R.B. ono se odlučilo za otvaranje vlastite podružnice na odabranom inozemnom tržištu. Na temelju provedenih analiza poduzeće se odlučilo za otvaranje podružnice na tržištu Srbije. Obzirom na dosadašnje uspješno poslovanje na inozemnom tržištu, kao i pozitivne projekcije prihoda i rashoda, očekuje se da predloženi poslovni poduhvat bude uspješan i doprinese daljnjem širenju i razvoju poslovanja poduzeća u budućnosti.When expanding into a foreign market, a company can choose between several strategies. When choosing a strategy for entering a foreign market, it is necessary to review the current and expected situation in both the domestic and foreign markets. In addition to knowing competitors and consumer needs, it is also important to understand the general environment of the foreign market. This means the economic, legal, political, ecological and technological environment that can have a decisive impact on doing business abroad and on the entire strategy of business internationalization. The strategy and process of entering a foreign market must be adapted to the overall goals, resources and constraints of the organization. In the case of Debeljak R.B. it is decided to open a branch in a selected foreign market. Through the conducted market analysis, it was decided to open a branch in the selected foreign market. Based on the conducted analysis the company decided to open a branch on the Serbian market. Considering the successful operations on the foreign market so far, as well as the positive projections of revenues and expenditures, it is expected that this business venture will be successful and contribute to the further expansion and development of the company's business in the future