The Land and the brand

The Agribusiness and Economics Research Unit at Lincoln University was commissioned to prepare this report assessing the contributions that the agri‐food sector has made to the wellbeing of New Zealanders over the decades and in the present day. The purpose of this research is to indicate how industry‐led initiatives and private‐public partnerships might build on the sector’s historical successes for ongoing economic prosperity into the future. The agri‐food sector continues to dominate the country’s merchandise exports. The dairy sector in 2013/14 generated export revenue of just over $18 billion, followed by meat and wool (more than $8 billion), forestry (more than $5.1 billion), horticulture (nearly $3.8 billion) and seafood (more than $1.7 billion)