The New Zealand Kellogg Rural Leaders Programme develops emerging agribusiness leaders to help shape the future of New Zealand agribusiness and rural affairs. Lincoln University has been involved with this leaders programme since 1979 when it was launched with a grant from the Kellogg Foundation, USA.Pastoral Farmers in New Zealand are renowned for their\ud expertise and ability to grow grass and to convert that to\ud meat and milk more efficiently than anyone else. This may\ud well be the case although how near that is to the economic\ud optimum is what this project aims to find out. The\ud perception is that although good on a world scale at\ud maximising pastoral production and efficiency, that New\ud Zealand can do a lot better