The single seller

The New Zealand Kellogg Rural Leaders Programme develops emerging agribusiness leaders to help shape the future of New Zealand agribusiness and rural affairs. Lincoln University has been involved with this leaders programme since 1979 when it was launched with a grant from the Kellogg Foundation, USA.This paper aims to outline the advantages of the single seller\ud principle.\ud The example backgrounded is the New Zealand Dairy Board.\ud The New Zealand Apple and Pear Board is another of the producer\ud Boards' that has marketed itself through a single desk approach,\ud with the most recent addition being the statutory adoption of\ud sole selling principles by the New Zealand Kiwifruit Marketing\ud Board.\ud Pastoral producers such as the New Zealand Meat and Wool Board\ud have debated for a long period, but although operating today\ud with less exporting outlets than previously,\ud in the global market