The New Zealand Kellogg Rural Leaders Programme develops emerging agribusiness leaders to help shape the future of New Zealand agribusiness and rural affairs. Lincoln University has been involved with this leaders programme since 1979 when it was launched with a grant from the Kellogg Foundation, USA.This reference material is provided as a guide to course participants and other aspiring rural leaders who wish to pursue elected office. It details the plans I made and the strategy used in seeking the mayoralty of the Waimate District. It also brings forward some discussion on reasoning for the strategy, and uses examples of other mayor's strategies to highlight differences and similarities. The experience of campaigning was one that I approa...