Public perceptions of New Zealand’s state of the environment – how ‘clean’ and how 'green'?

New Zealander’s perceptions of the state of the New Zealand environment were examined in a second Lincoln University national survey, conducted in March 2002. We report the public’s perceptions of environmental quality in New Zealand, and comment on the claim that New Zealand has a ‘clean green’ image. The paper reports the public’s perceptions of the causes of environmental damage, and comments on the items which might be tackled to support a ‘clean green’ image for international trade.Ministry for the Environment