The hotel industry has become increasingly competitive as it reaches life-cycle maturity and the world economy falters. In this environment, creating and maintaining customers’ brand loyalty is an important strategy to maintain a competitive advantage. Despite the notable impact that brand loyalty has on business performance, research appears to be divided in understanding brand loyalty. The purpose of this study is to gain an understanding of the dimensionality and determinants of brand loyalty. Further, this study examines the effect of brand of origin (international and domestic brands) on brand loyalty and its determinants in the Indonesian hotel industry context. This study proposes that brand loyalty consists of a single dimensio...
Loyalty of a firm’s customer has been recognized as the dominant factor in a business organization’s...
Customer loyalty is very necessary for the competitive market environment. The growing presence of r...
Building and properly managing brand equity has become essential for any business organizations, a...
The hotel industry has become increasingly competitive as it reaches life-cycle maturity and the wor...
This study reports an assessment of brand loyalty across the origin of the brand in the hotel indust...
This study reports an assessment of brand loyalty across the origin of the brand in the hotel indust...
This study reports an assessment of brand loyalty across the origin of the brand in the hotel indust...
Brand loyalty is an important strategy to maintain competitive ad-vantage in the hotel industry. Des...
This study examines the dimensional structure of the brand loyalty construct in the hotel industry c...
This study examines the dimensional structure of the brand loyalty construct in the hotel industry c...
The hotel industry is a large industry contributing substantially to global economies and providing ...
This study examines the complex dimensionality of brand loyalty, including its attitudinal and behav...
Brand loyalty is an attachment and commitment that is expected to be effective in preventing the cha...
This study examines the relationship between hotel customer loyalty and service quality, customer va...
This study examines the relationship between hotel customer loyalty and service quality, customer va...
Loyalty of a firm’s customer has been recognized as the dominant factor in a business organization’s...
Customer loyalty is very necessary for the competitive market environment. The growing presence of r...
Building and properly managing brand equity has become essential for any business organizations, a...
The hotel industry has become increasingly competitive as it reaches life-cycle maturity and the wor...
This study reports an assessment of brand loyalty across the origin of the brand in the hotel indust...
This study reports an assessment of brand loyalty across the origin of the brand in the hotel indust...
This study reports an assessment of brand loyalty across the origin of the brand in the hotel indust...
Brand loyalty is an important strategy to maintain competitive ad-vantage in the hotel industry. Des...
This study examines the dimensional structure of the brand loyalty construct in the hotel industry c...
This study examines the dimensional structure of the brand loyalty construct in the hotel industry c...
The hotel industry is a large industry contributing substantially to global economies and providing ...
This study examines the complex dimensionality of brand loyalty, including its attitudinal and behav...
Brand loyalty is an attachment and commitment that is expected to be effective in preventing the cha...
This study examines the relationship between hotel customer loyalty and service quality, customer va...
This study examines the relationship between hotel customer loyalty and service quality, customer va...
Loyalty of a firm’s customer has been recognized as the dominant factor in a business organization’s...
Customer loyalty is very necessary for the competitive market environment. The growing presence of r...
Building and properly managing brand equity has become essential for any business organizations, a...