Changing export markets for New Zealand sheepmeat, 1983 - 1991

Markets for New Zealand's sheepmeat products, particularly for lamb, are dynamic and changing. In this study, markets for lamb which have been growing in the recent past and which might reasonably be expected to continue growing in the future have been identified and the characteristics, in terms of detailed product mix, prices and future potential, of these lamb markets have been described, region by region. In order to make the task manageable, this paper has concentrated on markets for lamb which have been growing in the recent past and which might reasonably be expected to continue growing in the future. It is clear that in many instances the New Zealand sheepmeat industry has been meeting the challenge to diversify its markets in terms of both destination and product mix. It is hoped that this study will play a part in providing information for the continued evolution of the industry and its markets