Add to ORKGWhile rebranding is very common in professional sport, little research has been devoted to this topic. In particular, no studies have examined the reasons why teams decide to make changes to their names, logos, and/or colors, and the process they go through while doing so. Through content analysis of public statements from teams and interviews with team executives, this study found five common reasons for rebranding, as well as recommendations from team executives for how to handle this process. Based on the results, practical implications are provided for teams who may be deciding to engage in some aspect of rebranding. Subscribe to JAS
Abstract. Nowadays, many brands are modifying their brand element, or better known as evolutionary r...
The primary objective of this study is to explore how and why companies implement rebranding campaig...
The strategy when you change the visual part of the brand identity is often referred to as Corporate...
Upon researching rebranding and sport, many interesting points of thought came up. There is much to ...
Research question: The purpose of this study is to explore the financial effect of four types of tea...
The current study sought to identify the effect of team identification on brand attitude and purchas...
Thesis (Ph.D.), Carson College of Business, Washington State UniversityThis dissertation extends the...
One of the most effective elements used by brands in communicating with their target audiences is lo...
Purpose – While the corporate rebranding momentum is accelerating, corporate decisions are not curre...
The original intent of my thesis was to create a professional-level team identity that a community c...
Branding has become an essential element to sport organizations and an organization’s ability to imp...
This study aims to explore the relationship between the construct of brand love, the strength of fan...
This action research aims to address the issue of All Soled Outs confused brand identity. For years ...
Brand marks are important representations of organizations. Over time, due to a variety of reasons, ...
This study sought to empirically examine spectator sport perception pertaining to (team) co-brands b...
Abstract. Nowadays, many brands are modifying their brand element, or better known as evolutionary r...
The primary objective of this study is to explore how and why companies implement rebranding campaig...
The strategy when you change the visual part of the brand identity is often referred to as Corporate...
Upon researching rebranding and sport, many interesting points of thought came up. There is much to ...
Research question: The purpose of this study is to explore the financial effect of four types of tea...
The current study sought to identify the effect of team identification on brand attitude and purchas...
Thesis (Ph.D.), Carson College of Business, Washington State UniversityThis dissertation extends the...
One of the most effective elements used by brands in communicating with their target audiences is lo...
Purpose – While the corporate rebranding momentum is accelerating, corporate decisions are not curre...
The original intent of my thesis was to create a professional-level team identity that a community c...
Branding has become an essential element to sport organizations and an organization’s ability to imp...
This study aims to explore the relationship between the construct of brand love, the strength of fan...
This action research aims to address the issue of All Soled Outs confused brand identity. For years ...
Brand marks are important representations of organizations. Over time, due to a variety of reasons, ...
This study sought to empirically examine spectator sport perception pertaining to (team) co-brands b...
Abstract. Nowadays, many brands are modifying their brand element, or better known as evolutionary r...
The primary objective of this study is to explore how and why companies implement rebranding campaig...
The strategy when you change the visual part of the brand identity is often referred to as Corporate...