Add to ORKGThe emergence of social media enables billions of people to share their content and in doing so they...
Social media usage is pervasive, and brands must manage this channel carefully in order to meet thei...
Recent developments in social media have morphed the age-old practice of paying influential individu...
Only a carefully seeded stimulus can generate new demand for a product or service, argues Vyacheslav...
Social media is a big part of our life nowadays and organizations’ managers should use this fact in ...
This paper studies a novel social media venture and seeks to understand the effectiveness of marketi...
The emergence of social media enables billions of people to share their content and in doing so they...
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different aud...
Most of the companies nowadays focus on what the customer wants, and overt advertising has given way...
Social influence occurs when one's actions are affected by others. If leveraged carefully, social in...
Social media has changed the way people communicate, advertise, and purchase goods. Consequently, co...
While social media platforms are often assumed to be sites of speaking, they are also important site...
Social media influencers are digital opinion leaders who have amassed large followings on social med...
Is marketing influence the right way or not for a business? Investing in this type of marketing is a...
The rise of social media influencers (SMIs) across sectors and interest categories is ubiquitous. Th...
The emergence of social media enables billions of people to share their content and in doing so they...
Social media usage is pervasive, and brands must manage this channel carefully in order to meet thei...
Recent developments in social media have morphed the age-old practice of paying influential individu...
Only a carefully seeded stimulus can generate new demand for a product or service, argues Vyacheslav...
Social media is a big part of our life nowadays and organizations’ managers should use this fact in ...
This paper studies a novel social media venture and seeks to understand the effectiveness of marketi...
The emergence of social media enables billions of people to share their content and in doing so they...
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different aud...
Most of the companies nowadays focus on what the customer wants, and overt advertising has given way...
Social influence occurs when one's actions are affected by others. If leveraged carefully, social in...
Social media has changed the way people communicate, advertise, and purchase goods. Consequently, co...
While social media platforms are often assumed to be sites of speaking, they are also important site...
Social media influencers are digital opinion leaders who have amassed large followings on social med...
Is marketing influence the right way or not for a business? Investing in this type of marketing is a...
The rise of social media influencers (SMIs) across sectors and interest categories is ubiquitous. Th...
The emergence of social media enables billions of people to share their content and in doing so they...
Social media usage is pervasive, and brands must manage this channel carefully in order to meet thei...
Recent developments in social media have morphed the age-old practice of paying influential individu...