In contrast to pundits’ claims, Barack Obama won reelection because of the economy – not despite it

Many media post-mortems of the 2012 presidential race assume that the sluggish economy made Mitt Romney the favorite, but that President Obama prevailed due to a combination of his more likeable personality, a superior ground-game and an effective early advertising blitz, as well as Romney’s campaign mistakes. Implicitly, this narrative suggests that voters are easily swayed by media ads, candidate blandishments, and other campaign tactics, and that unexpected events, such as candidate gaffes, play a decisive role in electoral outcomes. Matthew Dickinson argues that Obama’s victory owes much more to the traditional fundamentals, particularly incumbency status and the economy, that usually determine the outcome of presidential elections