Add to ORKGAbstract: this study investigates the influence of independent variables, including scarcity, serendipity and trust on online impulse buying. Besides, the paper examines the moderation role of two variables (stimulating shopping and relaxation shopping) in the interaction effects between those independent variables on online impulse buying. Data are collected from a sample of 209 consumers in Hue city. Structural equation is used to test the hypothesized relationships. The results suggest that while serendipity is significantly positive impacts on online impulse purchasing, scarcity has a significant negative influence on that one. Trust impacts on online buying as proved in some previous studies, but it has an insignificant influence in th...
The pandemic outbreak at the beginning of 2020 had changed the ways and perception of consumers usin...
There is a need to understand the factors influencing impulse buying in an online context due to the...
Impulse buying continues to be a relevant topic for retail management, yet few studies have examined...
Abstract: this study investigates the influence of independent variables, including scarcity, serend...
First, the purpose of this study is to examine the impact of situational variables, scarcity and ser...
Impulse buying behaviour is one of the most commercially important forms of consumer behaviour in re...
[[abstract]]Impulse buying accounts for a substantial proportion of consumer buying behavior. Previo...
The purpose of this research is to analyze the effect of scarcity, serendipity and website quality o...
With the prosperity of e-commerce and the increase in per capita disposable income of consumers, onl...
This research examines the influence of On-line Shopping and E-wallet on Impulse Buying. The existen...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Depending on the improvements of information technology e-commerce and e-marketing have become very ...
AbstractDepending on the improvements of information technology e-commerce and e-marketing have beco...
This paper explores the concept of online impulse purchasing behavior. Drawing upon cognitive emotio...
[[abstract]]Due to the market of online shopping has became competitive to threaten the market of tr...
The pandemic outbreak at the beginning of 2020 had changed the ways and perception of consumers usin...
There is a need to understand the factors influencing impulse buying in an online context due to the...
Impulse buying continues to be a relevant topic for retail management, yet few studies have examined...
Abstract: this study investigates the influence of independent variables, including scarcity, serend...
First, the purpose of this study is to examine the impact of situational variables, scarcity and ser...
Impulse buying behaviour is one of the most commercially important forms of consumer behaviour in re...
[[abstract]]Impulse buying accounts for a substantial proportion of consumer buying behavior. Previo...
The purpose of this research is to analyze the effect of scarcity, serendipity and website quality o...
With the prosperity of e-commerce and the increase in per capita disposable income of consumers, onl...
This research examines the influence of On-line Shopping and E-wallet on Impulse Buying. The existen...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Depending on the improvements of information technology e-commerce and e-marketing have become very ...
AbstractDepending on the improvements of information technology e-commerce and e-marketing have beco...
This paper explores the concept of online impulse purchasing behavior. Drawing upon cognitive emotio...
[[abstract]]Due to the market of online shopping has became competitive to threaten the market of tr...
The pandemic outbreak at the beginning of 2020 had changed the ways and perception of consumers usin...
There is a need to understand the factors influencing impulse buying in an online context due to the...
Impulse buying continues to be a relevant topic for retail management, yet few studies have examined...