Perilaku pembelian konsumen jawa mataraman dalam perspektif theory of planned behavior

The economic growth and income per capita improvement will alter the consumer behavior. The implementation of the Theory of Planned Behavior is to explore consumer buying behavior Mataraman Java on furniture, the aim is to understand the factors that motivate the behavior. Phenomenological qualitative approach is utilized to investigate the behavior of retail format choice through the implementation of the Theory of Planned Behavior. The research informants are nine Javanese women who are married and have children; the information selection process employed snowball approach. This research generates some useful propositions for the foundation to examine and for further research. The proposed model is Mataraman Javanese consumer behavior model which is not originated from the intention to behave but from the habit and past experience. Thus, it can identify the antecedents of attitude, subjective norms, and perceived behavioral control among Mataraman Javanese consumer behavior. Social status becomes the background of the consumer buying behavior Mataraman Java on furniture