PERANCANGAN DESAIN GRAFIS PADA KEMASAN SACHET PRODUK KOPI BANARAN SEMARANG

Coffee is a beverage alternative that we usually encounter everyday, coffee lovers not only among men, Indonesia one of the world`s biggest coffee producing countries in addition to Latin American countries as the largest producer of the World. Types of coffee available in our country as diverse as Robusta, Arabica danlain other. Banaran coffee is real coffee product produced by PT Semarang. National plantation IX is manifold arabica coffee has a distinctive aroma coupled with a special concoction made coffee mill Banaran has aromas and flavors are different, the goal of Visual Communication design in order to create a new package on the coffee Banaran is, to get the attention and response / awareness down so that the consumer interested in purchasing. especially for Semarang and surrounding areas, methods of analysis will use descriptive qualitative analysis, ie by collecting the data obtained will be described and interpreted the data with respect to the situation in the field is categorized or in other forms, such as photos, documents, and records -note field at the time of the study. where the data obtained will be analyzed using the SWOT analysis, the subject matter studied is the absence of packaging options on Coffee Coffee Banaran Banaran so impressed exclusive eyes of the public, the author considers the need for development in the product box by issuing a series Banaran coffee packaging sachet shaped as an introduction early in order to market the coffee in the city of Semarang is widely, so coffee brand `coffee Banaran` can be enjoyed by the whole society