Transmedia storytelling and non-fictional web documentary analysis: case study miParamo

This qualitative research has an emphasis on case study which aims to analyze the transmedia storytelling miPáramo that is supported by a non-fictional web documentary. The analysis shows the degree of impact obtained during the five months of research. These impacts correspond to the demands of the media consumption of the target audiences. Its innovative character and connection with online consumption tools demonstrate the possibilities provided by the transmedia storytelling and non-fictional web documentariesin the participation, interaction and co-creation of content in campaigns related to environmental issues. The conclusion that was reached was that the use of transmedia narrative with the support of non-fictional web documentaries, allows for the empowerment of the population, and their participation in the development or co-creation of content. This could be determined by the user's previous experiences and their empathy with the central theme of the transmedia storytelling.Esta investigación cualitativa con énfasis en estudio de caso pretende analizar la narrativa transmedial miPáramo que es apoyada por un documental web no ficcional. Los análisis evidencian que los impactos obtenidos durante los cuatro meses estudiados responden a las demandas de consumo mediático de los públicos a los que se quería llegar. Su carácter innovador y conexión con las herramientas de consumo online demuestran las posibilidades que proveen las narrativas transmediales y documentales webs no ficcionales en la participación, interacción y co-creación de contenidos en campañas relacionadas con temas ambientales. Se concluye que el uso de la narrativa transmedial con el apoyo de los documentales web no ficcionales, permite el empoderamiento de la población, y su participación en el desarrollo o co-creación de contenido, que podría estar determinado por las experiencias previas del usuario y su empatía con el tema central de la narrativa transmedial.This qualitative research has an emphasis on case study which aims to analyze the transmedia storytelling miPáramo that is supported by a non-fictional web documentary. The analysis shows the degree of impact obtained during the five months of research. These impacts correspond to the demands of the media consumption of the target audiences. Its innovative character and connection with online consumption tools demonstrate the possibilities provided by the transmedia storytelling and non-fictional web documentariesin the participation, interaction and co-creation of content in campaigns related to environmental issues. The conclusion that was reached was that the use of transmedia narrative with the support of non-fictional web documentaries, allows for the empowerment of the population, and their participation in the development or co-creation of content. This could be determined by the user's previous experiences and their empathy with the central theme of the transmedia storytelling