Launching a new journal is a rare event - doing it electronically is even more rare. Given the subtext for the journal: “media, technology and lifelong learning”, the format might not be so surprising. Enthusiasts for electronic publishing underline that it acts as an alternative to the traditional publishing in a number of significant ways. It is far more affordable for independent actors to establish, it is a lot more reasonable to run, and in addition supports genuine academic virtues more effectively than traditional journals: results from research can be published faster, they are accessible for everyone with a PC hooked onto the Internet, it can serve formerly unrecognised academic communities and special interests with a platform, et...