Understanding of television viewership and revenue share: a comparative Study on Kannada news channels

Past one decade Kannada news and infotainment space have seen a major transformation when Kannada 24X7 news channels entered into the TV scenario and the same phenomena of news channel launch have changed the news scenario and media market strategy in Karnataka. While the state is still itnessing the launch of new news channels almost every year, the truth is that most of them are bleeding in terms of profitability and are trying their best to economize their operations as well as create new ways of revenue generation. Due to the overflow of news channels, the viewership has been unsettling comparatively at every moment. While this paper will elaborate how viewership is been shaped in different channels and at a different period. The paper also will analyze on increasing and decrease of viewership and revenue growth in the duration of two benchmark years of TV i.e. 2015 and 2017. Key Words: Viewership, Media, Market, News Channel