Modern birth control measures: attitude and perception of rural Indian women

Population control has become the biggest challenge for Indian Government. The government is making serious endeavors to spread the awareness about birth control measures in rural India. However, the level of awareness is very low in the rural parts of India. Rural women are using unsafe measures of birth control, which are affecting their health in different ways. The Government is spending lot of money on advertisements in order to spread awareness about birth control measures. Unsafe birth control measures are bringing down the productivity and leaving behind a number of long term effects. Therefore, this study will find out the level of awareness among rural Indian women about modern birth control measures. It will analyze the opinion of rural women about birth control measures and their attitude towards them. It will also measure the effectiveness of advertisement in bringing awareness among Indian rural women about birth control measures. The study will provide measures to promote modern birth control measures in a more effective manner