Ambedkar's perspective on media intervention for the empowerment of dalits

India is in the forefront with respect to sustainable development of knowledge system through formal and informal exercises. The mass media in India have continued to ignore the socially and economically oppressed sections. Ambedkar emphasized that there is no genetic discrimination inflicted by Divinity on the SC/ST and other weaker sections of the society. Ambedkar advocated that the uplift of people in India should take place on the basis of equality and humanism. Ambedkar called upon the Government to achieve genuine progress by weeding out self-centered and nation destroying forces. Ambedkar was highly critical about the media contents and skeptical about their outcome. He strongly argued for the abolition of caste system in India and emulated the thoughts and deeds of Buddha and Kabir in integrating the people of India since they were guided by reason and right kind of thinking about the betterment of the deprived sections of society. Ambedkar�s writings duly emphasized the importance of education, agitation and organization which were the principal tools of social justice, economic uplift and political democracy for the oppressed classes in India. While most of the communicators of his times did their best to champion the cause of the haves, Ambedkar put forth his best efforts to champion the cause of the have nots. The basic message of his works is that control of minds by some powerful individuals, press and other media is bad as such control retards movement. He felt that mind control by mass media and drug is the awesome reality. His name will remain ever green in the history of mankind as a symbol of revolt and champion of the downtrodden communitie