Content Analysis in Determining the Sustainability Potential of Lombok Tourism Industry

The sustainability of the tourism industry should be supported by sustainable development planning that accommodated local potential. This research aimed to study the sustainable potential of the Lombok tourism industry from a supply-driven perspective. This research was done using a qualitative approach with descriptive analysis content. The data were gained through Focus Group Discussion with Lombok tourism activists. Three main categories become relatable dimensions to support the sustainability of Lombok tourism potentials; resources, hope or dreams, and the acts of the Lombok tourism industry. The involvement of local people in its development is referring to the local culture which is Islamic has become the main driver in terms of the sustainability of the Lombok tourism industry. This dimension is creating a sense of ownership for local people and the destination itself. The role of local people in developing Lombok tourism that referring to the Islamic local culture is the key to Lombok tourism sustainability.