ANALISIS PENDAPATAN, FAKTOR – FAKTOR PRODUKSI DAN PEMASARAN USAHATANI UBI JALAR (Ipomoea batatas) DI DESA KAMPUNG BOGOR KECAMATAN KEPAHIANG KABUPATEN KEPAHIANG.

This research is executed in Kampung Bogor Village, District Of Kepahiang,Regency Of Kepahiang. This research aims to determine the level of income sweet potato farming, to determine the production factors of sweet potato farming, and to determine marketing channel, marketing marjin and marketing efficiency sweet potato farming. Methods of determining respondents census, making all population as responder amount to 30 responder. To calculate the revenue made by reducing the total revenue to total cost and analysis tool used is the analysis of the Cobb-Douglass type function to determine the magnitude of the influence of production factors towards production and to marketing analysis by analysis marketing channel, marketing marjin and marketing efficiency. Results expressed is the From the analysis of income is known that the average income received by farmers is Rp. Rp. 6.230.547,34/hectar. Analysis production suggests, factors which significantly affect the production is the pond area and amount of pesticide, whereas no effect is the amount of seed, amount of fertilizer,amount of labor. In Kampung Bogor village there are 2 marketing channels. The Smallest Marketing margin is layed in the shortest marketing channel or channel 1. And the biggest Margin marketing is layed in the longest marketing channel or channel 2. The efficiency is the most efficient marketing of channels 1 because share adventage channel 1 biggest from channel 2 (0,59 < 0,77)