Different views towards the satisfaction improvement of the consumers based on national and global level

The vast competition and the high needs of the contemporary consumers imposed the need for continuous promotion of the quality of the products and services by which the level of satisfaction and loyalty towards the consumers would be raised. A basic target for measurement of the consumer`s satisfaction is the objectifying and the quantifying of the subjective perception of the consumer. The constant dealing with satisfaction can be a significant indicator in the enterprise in what way had it succeeded to achieve its primary goal before it had been accepted in the process of customers’ needs and desires. Forming of appropriate strategy for initiating the customer’s satisfaction means not only acquaintance of the enterprise potentiality but the customers’ needs as well as the great number of external and enternal elements around the individuals as well as the factors(economical political sociological technological etc.) which greatly infect the environment