Strengthening culture, knowledge and innovation as drivers of economy growth

Abstract Creating a business environment conducive to entrepreneurship and enterprise creation requires a broad range of reinforcing and supportive policies. These include fiscal and monetary policies, which are essential to provide a basis for a stable macroeconomic environment. They also include structural policies that determine the overall economic framework in which the business sector operates, such as those affecting labor markets, tax design, competition, financial markets and bankruptcy laws. But, the main question is what is about culture and creativity impact of economic growth. Knowledge and innovation have a powerful impact on the way how people work together in a business, how they do their jobs, and how they treat their customers. Technological and culture innovative company manifests itself in many ways. Although it is an intangible characteristics, a company's culture has a powerful influence on everyone the company touches, especially its employees. No two companies have same culture innovative model. This paper responds to the growing importance of the creative economy, knowledge and more specifically to the role of the information and innovation as a means to tackle future challenges in the context of a globalized economy. Key words: culture, knowledge, innovation, creativity, entrepreneurship JEL Classification: L26; D83; O3