Through the intellectual capital - knowledge, to the new value and social responsibility

The development of knowledge, i.e. the economic shape in intellectual capital form, today is a precondition for economic, technological and other types of progress. The time in which companies exist today is a time of significant change. They are essential and dynamic, including much of the action areas, developing and in general they can be felt in every sphere of life. The contemporary companies are constantly in a dilemma how to survive and successfully operate in business environments, how to create new values in such a variable environment, which main features are the uncertainty and unpredictability. It requires innovation and creativity in which the main actor is the man. As a creative and innovative part of every company man plays a leading role in the creation and retention of its comparative advantage. Human resources have become carriers of the good corporate performance. The managers of successful companies today are aware, more than ever, that the competitive advantage of their companies primarily depends on the manager knowledge, the way of incorporation of it into the working tasks and activities, how quick he can learn something new, how he can increase the individual, but also the social responsibility. Knowledge and intellectual capital are the only permanent resource for the preservation of competitive advantage in the new economy because it requires them to learn how to manage. All business processes and activities are intensified by the knowledge and the goal is to add new value to the product or service and increase the competitive advantage of the company