Competitiveness among Macedonian companies

Demanding high quality of products/ services impose not only supplying new equipment but investing in education and training of employees, reengineering of business processes as well as permanent improvement of the quality system. Strong competition can be survived only by those companies that are well organized, have a qualified working capital, and the ones that invest into improvement of business processes, education, and training as well as in organization’s innovative attitude. Modern market conditions, besides responding on customers’ desires and needs, also impose an analysis of the position of the completion into their strategy. This paper presents a completed analysis of the condition of Macedonian companies through one of the criteria for gaining a European quality award: measuring of contentment of purchasers/buyers as well as the manner of receiving information of their desires and needs. The condition of Macedonian companies is different from those worldwide that are based on TQM (Total Quality Management) principles. But, the positive fact is that (as of the confirmed research) the attitude towards quality is changing. During the recent years, as of the beginning of the introduction of the market reforms, the tendency to include Macedonia into the European association is being largely emphasized; therefore the attitude of the top managers willing to achieve top quality is changing as well. Keywords: Enrichment of assortment and quality of products and services, competitive prices, existing and new markets, cooperation with foreign partners