FACTORS INFLUENCING ENTREPRENEURSHIP IN RURAL COMMUNITIES: AN OVERVIEW ABOUT INDIAN SCENARIO

The main purpose of this study is to identify the route of entrepreneurial development and their associated emerging opportunities and the formation of essential strategies which are useful in order to achieve the goal. On the basis of the knowledge of the background and the long-term situation of the Indian labor market and by examining the trend, particularly the one which refers to rural development, the study also explores the potential entrepreneurial values with the help of recognizing the specificity of rural entrepreneurial culture, researcher can understand the current situation in the entrepreneurial environment of Indian villages and basic strategies for its development. Apart from that this research also identify the main factors influencing the developmental innovation in the rural environment. The paper implemented a descriptive research design using 85 randomly selected registered entrepreneurs from Vidarbha region, data collected were analyzed using quantitative research as the systematic observation, The data analysis indicated that there is great interest to initiate a business among young individuals, even if it is difficult to promote the entrepreneurial culture, and to create the environment required for new rural enterprise