This article addresses the question of the effects of cost setting on the kind of temporal patterns optimal matching (OM) can uncover when applied to social science data. It is argued that the balance between indel (insertion and deletion) and substitution costs determines what kind of socio-temporal pattern can be brought to light. Insertion and deletion operations favor identically coded states irrespective of their locations whereas substitutions focus on contemporaneous similarities. The lower the ratio of substitution to indel costs, the closer OM is to the Hamming distance where only substitutions are used. The higher this ratio, the closer OM is to the Levenshtein II distance, which amounts to finding the longest common subsequence. ...