Identity, Image and Reputation as Determinants of Enterprise Competitiveness

Competitiveness of enterprises in modern business conditions is based on intellectual resources. Therefore, a key challenge of knowledge economy is management, measurement and improvement of intellectual capital. Bearing in mind that it is a complex categorz, that it consists of several intangible components and values, the aim of this paper is to reveal the importance which segments of intellectual capital – identity, image and reputation have in building up, maintaining and increasing enterprise competitiveness