The Importance of Competitive Intelligence Process and Internal and External Communication of Intelligence for Competitiveness

This paper analyzes the importance of considering internal and external communication of intelligence within the Competitive Intelligence (CI) process. The internal communication of intelligence is defined as transferring and sharing intelligence within organization and the external communication of intelligence as transferring and sharing intelligence between competitors. Both types of communication are considered as essential parts of the CI process as a whole. Understanding the way of communication of the intelligence within one organization and between competitors can help organizations build more effective Competitive Intelligence system. This should be treated as an essential component of the CI system and added to the usual process of gathering, analyzing and disseminating valuable Competitive Intelligence, in order to make organization more competitive