Grouped Data Probability Model for Shrimp Consumption in the Southern United States

Shrimp represents 27% of total U.S. seafood consumption. A shrimp farming industry has been developing in the southern United States in response to shrimp market demand. To provide farmers with market information needed to develop successful marketing strategies, this analysis examines sociodemographic determinants of at-home and away-from-home shrimp consumption behavior. A survey was mailed to 5,000 households in nine southeastern U.S. states. A probability model was developed to estimate the influence of consumer characteristics on the frequency of shrimp consumption. Using the estimated coefficients, the probability distribution for shrimp consumption frequency can be calculated for any combination of explanatory variables