FOOD QUALITY AND FOOD QUALITY MARKS FROM THE CONSUMERS POINT OF VIEW IN THE CONDITION OF SLOVAKIA AND THE CZECH REPUBLIC

Food quality is the subject of interest in many countries. Slovakia and Czech Republic implemented the national programs promoting domestic agricultural commodities and food in order to increase the quality and safety of domestic products and support their competitiveness on the domestic and foreign markets. Food products in Slovakia and Czech Republic are labeled by the quality marks that represent the quarantee of their high quality, safety and domestic origin. Promotion of these quality products is ensured through various media campaigns and exhibitions that take place in different countries across Europe. The paper focuses on food quality and Food Quality Policy in Slovakia and Czech Republic and consumer's attitudes towards the food quality and products bearing food quality marks in their home country