THE USDA FRUIT AND VEGETABLE PILOT PROGRAM EVALUATION: FOOD ASSISTANCE RESEARCH BRIEF

Getting kids to eat more fruits and vegetables can be a significant challenge. A recent ERS study found one program was very successful in achieving the difficult objective. Many elementary and secondary students who ate free snacks of fresh and dried fruits and fresh vegetables as part of USDA's Fruit and Vegetable Pilot Program (FVPP) said they improved their eating habits and were more willing to try unfamiliar fruits and formerly disliked vegetables as a result of participating in the pilot. Funded for the 2002-03 school year at $6 million by the 2002 Farm Bill, the pilot program also was considered a success by school staff members who ran it. The pilot operated in 107 U.S. elementary and secondary schools-100 schools in 4 States (25 schools each in Indiana, Iowa, Michigan, and Ohio) and 7 schools in the Zuni Indian Tribal Organization (ITO) in New Mexico. The program's intent was to promote fresh fruit and vegetable consumption among schoolchildren as concern spreads among health experts about the increasing number of overweight and obese children. A large majority of participating schools that responded to a survey about the pilot program believe that it would be feasible to continue the pilot if funding were made available and that the funding of about $94 per student was adequate. The research brief is based on a Report to Congress, Evaluation of the USDA Fruit and Vegetable Pilot Program: Report to Congress. The current Fresh Fruit and Vegetable Program is administered by USDA's Food and Nutrition Service (FNS). For information about child nutrition program participation, contact the State agencies that administer the program