ROLE OF ECO-INNOVATIONS IN AGRICULTURAL DEVELOPMENT

Though the issue of eco-innovation is a new category in economic sciences, it is seen by farmers as a way to attain competitive advantage in the global market more and more often. The main determinants of implementation of eco-innovation in the economy are the formal and legal regulations and market factors. The primary purpose of eco-innovation is to reduce negative environmental impact of agricultural activity and to produce food that is good for people. The aim of this article is to present the issue of eco-innovation and to indicate strengths and weaknesses as well as opportunities and threats for agriculture that result from their implementation