RESEARCH IMPACT OF CRISIS MANAGEMENT OF DOMESTIC COMPANIES

In Serbia, as well as the worldwide economic crisis is certainly there. Stage of the crisis has reached the level where emergency measures are necessary for its resolution. With a view to determine the effects of economic crisis on the Serbian companies, the number of 80 businesses of various sizes and forms of ownership. Results indicate that the fear of crisis and decline in sales of products and services. The deterioration in business conditions are mostly influential external factors or in conjunction with the internal. Since environmental factors are most influential in the deterioration of business conditions throughout the economy and reduced purchasing power, and the internal error management